Don’t repeat my mistakes.
A couple of years ago, I had lost the passion for the only industry I had known: Web Analytics.
Having worked with hundreds of companies over the last 10 years with my agency, “Tag Expert,” I had become tired of the repetitive nature of the job.
Manually setting up and verifying tracking plans, dealing with project delays due to slow integrations on the clients’ side, and getting angry calls from clients whose analytics were down.
I had found myself bored, frustrated, and anxious. But I thought that I could find a solution.
So instead of quitting, I decided to take this matter into my own hands. This is how I got to build the software “Tag Insight.”
To get started, I sat down with engineers to share everything I had learned about the industry.
After two years of R&D, we finally managed to release something that would bring back joy into my work—a solution that would automate the least exciting, yet most time-intensive tasks in my work.
A tool that allows creating, auditing, and debugging tracking plans in minutes, not days.
As I was ready to release the product, many friends and colleagues in the industry advised me to keep this tool for myself.
They said it offered me a key competitive advantage to scale my agency and improve my bottom line.
While all of this was true, I disagreed with their secretive approach to working.
For me, it’s always been about giving back and sharing what I’ve learned, whether in the form of mentoring, launching an online course, or now with Tag Insight.
So here you are—a free trial access to my platform to experiment with it and see its impact for yourself.
If you have any questions about the software or my agency, feel free to book a calendar slot here.
