Top 8 Digital Analytics Agency Tools Your Team Needs
In these difficult economic times, it’s more important than ever before for every agency to take a look at their tech stack. What’s already there? Are they being used to their full potential? Which functions can be reduced from multiple tools into one? That’s why this article will focus on the top 8 digital analytics agency tools, and what they can do for you.
In this article, we’ll cover:
- TagInsight
- Google Analytics
- HockeyStack
- Chartbeat
- CrazyEgg
- Mixpanel
- Amplitude
- Tableau
1. TagInsight
When it comes to Google Tag Manager, things can get extremely complicated extremely quickly. Setting up Google Tag Manager takes time, requires very technical talent, and leaves a lot of scope for mistakes. All of these factors combined can harm your bottom line, causing you to have to allocate – and then reallocate – more people, time and resources to your Google Tag Manager setup, implementation and troubleshooting.
If all of that sounds extremely challenging, then you might well need TagInsight. Google Tag Manager work that can take days can now be done in half-an-hour. By automating this work, which can be repetitive, you free up time for your talent to work on other projects. Better still, when you’re able to do work that should take days in under an hour with 100% precision, your speed and accuracy will impress clients, and lead to higher rates of customer satisfaction.
Ultimately, this is one digital analytics agency tool that is a must-have that can boost your bottom line.
Read more: Segment tracking plan template
2. Google Analytics
Google Analytics is by far the main player in analytics, with an 88% market share in the dashboard analytics field. Part of the reason for its success is that it has multiple use cases for sites of all sizes. It is to dashboard analytics what Salesforce is to CRMs.
It’s essential for businesses aiming to understand their audience, track user behavior, and measure their marketing effectively. Among other functions, you can use it to identify and analyze traffic sources and high-performing content, and optimize user experience.
Google Analytics uses customizable reports and real-time data to help you make informed decisions, whether you’re enhancing SEO, refining ad campaigns, or improving site functionality. Ideal for online retailers and digital marketing professionals, Google Analytics provides the insights you need to drive growth and develop your business, making it an essential digital analytics agency tool.
3. Digital Analytics Agency Tools: HockeyStack
Sometimes, you need data that goes even deeper than Google Analytics, and that’s where HockeyStack comes in. HockeyStack provides cutting edge data on everything from customer journeys to which marketing activities generate the most revenue. It’s a marketing attribution platform that is also seen as more intuitive than Google Analytics by its users.
HockeyStack updates in real-time, allowing you to catch any content or campaign performance issues before they start to eat into your ARR. Its set up and way of working does take some getting used to, but the insights it can provide can be invaluable to your business, making it one of the digital analytics agency tools that are a must.
4. Chartbeat
A common problem in marketing teams is that they know they’re generating ARR, but, aside from paid ads, often aren’t sure where that ARR is coming from. Is it coming from blog content, gated or ungated ebooks and downloads, or are people booking demos straight away? Marketing teams can also find themselves lost when it comes to knowing what the average customer journey looks like, especially broken down by ICP. It’s a problem for which Chartbeat has the solution.
Chartbeat is a content intelligence platform geared toward marketing teams, allowing all marketing professionals to have all the data they need in one place. If you’re an agency working with marketing professionals, then Chartbeat is key to helping them maximize their data, and to help them generate as much ARR as possible from their content. If you’re working with marketing teams, then Chartbeat is a digital analytics agency tool you need.
Read more: How to grow a digital marketing agency
5. CrazyEgg
CrazyEgg helps you visually identify site issues and fix them with its powerful technical SEO auditing and heatmap functionalities. Instead of having to dig through table after table of data, CrazyEgg tells you where the problems are, and, more importantly, how to fix them.
In terms of digital analytics agency tools, CrazyEgg is a great one to have at your disposal, particularly if you find yourself working with a client who is unsure where their issues lie, but want to find out quickly.
You can even onboard your clients to CrazyEgg, should they like the tool. It comes with an Enterprise plan, which is ideal for agencies and firms alike. If you want to quickly find and diagnose issues on your site, then CrazyEgg is a powerful tool.
6. Digital Analytics Agency Tools: Mixpanel
Like HockeyStack, Mixpanel is a marketing attribution tool that takes dashboard analytics to the next level. Whereas HockeyStack allows for deep dives into the data, Mixpanel makes real-time suggestions on how to improve your website based on the data it’s receiving.
When working with clients, it’s important to note that it takes time to set up as it needs to properly map a site and the customer journeys on it before it can make actionable suggestions. However, once it can, it allows any agency to expedite and streamline their work and workflows. By being able to diagnose problems more quickly, your agency can increase your customers’ satisfaction. This is why Mixpanel is one of the key digital analytics agency tools.
7. Amplitude
Amplitude is a huge player when it comes to dashboard analytics. Its easy to use, insightful interface allows users to understand and interpret what they’re seeing from the word go. Perfect for Product Managers, Growth teams, Marketers, and agencies, it offers deep insights into customer journeys, feature adoption, and user retention.
Amplitude is well-known and has been widely adopted, meaning that it can be one of your more familiar digital analytics agency tools. This can prove useful when onboarding new clients and talent alike.
As for the product itself, Amplitude’s new AI feature allows you to ask questions about your site, with the platform giving you an answer based on real-time data. Amplitude also comes with lots of integrations, allowing you to link it to other existing analytics platforms your agency may be using, as well as your marketing automation software, and even your CRM.
Amplitude is an all-in-one data tool, making it one of the top digital analytics agency tools.
Read more: Digital analytics tools
8. Tableau
If you want to bring complex, multifaceted datasets to life, then Tableau is a fantastic way to do it. As part of the Salesforce tech stack, Tableau comes with an array of integrations that let you visualize your data in an easy-to-digest format. This is perfect if you’re talking to a less technical audience, something which those working at agencies often find themselves doing.
You can easily onboard clients to Tableau as its drag-and-drop interface allows anyone to explore complex data sets and generate insightful reports without extensive technical skills. If clients feel more in control of their data, then that’s likely to lead to greater client satisfaction, vital to any agency. If you’re looking for a platform with all the insights of Amplitude, but without the time needed to turn datasets into slide decks, then Tableau is one of the digital analytics agency tools that you should add to your tech stack.
Digital Analytics Agency Tools: The Main Points
When looking at your tech stack, it’s important to consider customer satisfaction as much as functionality and the ROI. The ideal tool should give your agency the ability to work at pace, properly manage and track all data points, and impress customers with your agility.
There are, of course, many different factors to consider when it comes to choosing any of these digital analytics agency tools. It depends on the trajectory of your business, the gaps in your tech stack, and the realistic ROI. Wherever you find yourself in the above three points, these are 8 reliable tools to consider to help optimize operations at your agency.
